If you don’t know by now, 20% of your customer base will account for 80% of your business. That’s a generally known fact, but how do you secure that 20% of your customer base? We are going to go through 5 ways to build brand loyalty with your customer base.
Brand Loyalty Staple Points
Discounts
As customers start to show brand loyalty, they often expect something in return. To give them that return, you should try to offer them discounts. Giving them discounts on your product or service around the holiday seasons to keep them coming back. They will appreciate the discount, and it might be the little push they need to bring more customers through your door.
Customer Service
Fantastic customer service is an amazing way to keep your customers coming back for more. An amazing customer service experience can really sell a customer on a brand in question. A bad one can ensure they never come back, and it is more likely to lead to a review… a bad one.
Take some time to think about your customer service experience to make sure that your customers are getting the best experience possible. They will appreciate, and so will your reviews.
Benefits
Maybe you have access to some awesome tech that you can share with your customers. Approach your bread and butter customers, and offer them special access to your technology. It will save them money, keep them in line with your business tech, and it will keep them coming back for more. After all, you gave them some free amazing tech!
Keep in mind this can work with a number of products or services.
Referrals
Referrals are a great way to build loyalty with your customers. If you have a customer who has a problem another customer can fix, connect them!!! Those referrals will give your customer that “wow factor.” Not only are you giving them what they need with your service, but you are showing them you care about their problems beyond your services. It will build loyalty between your affiliates, your business and your customers.
Quality Work
At the end of the day, the best way to build loyalty in your brand is quality work. If you work hard, provide what you say you will, and maybe go a little bit above and beyond without being asked to, you will blow your customers away. There is nothing like hard work to keep your customers happy. After all, if you show them what you have, they are sure to come back if it’s that good.